Sunday, December 30, 2012
Tipalet Cigarette Ad
Could someone please help me proofread, add, or change my essay? I had to describe a magazine article.?
Tipalet
Advertisements in magazines have been around for a long period of time, promoting products to consumers everywhere in the world. In order to make a new product sell, you must be able to grab their attention and convince them to purchase it. The company Meriel introduced a new brand of cigarettes that would allow the buyer to pick between four tempting aromas; tangy cherry, grape, burgundy, or luscious blueberry. For that reason, they created an ad for the “smokers of America”. Reaching the people that has a flair for sweet-smelling savors and still get the pleasure of smoking. This ad was successful in reaching their clients and meeting their objective point of view.
The ad shows a couple in a casual location, possibly in a bar sitting across from one another and having a striking conversation. The gentleman appears to be indulging the lady with his sincere charm as they gaze into one another’s eyes. He has a flavored Tipalet in his hand, which bears a resemblance to a smaller version of a cigar with a white plastic tip. He blows a wisp of smoke into her face, as she leans forward with the look of pleasure and delight. She grasps a hold of every attention she can get from him. Just below the couple, the ad states if you “blow in her face and she’ll follow you anywhere”, leading us to believe that a spell has been cast and she has lost all control over her way of thinking. A pick up line will not be necessary when you have a Tipalet cigarette; it does all the work for you. The Surgeon General’s message cannot be seen, but in a separate box in the right corner of the page they included a message of their own, saying “oh yes…you get smoking satisfaction without inhaling the smoke”. Hoping to keep the negative hid and present a more positive affect about smoking.
I thought the ad was successful in marketing this new product for a couple of reasons. First of all, they wanted to reach the people that smoked and give them a variety of scents; aiming at the people that enjoy the smell of their grandpa’s pipe, daddy’s cigar, or just the sweet smell of fresh tobacco. Secondly, they wanted to get the attention of the buyers that are concerned about inhaling smoke, by persuading them that they could get the satisfaction of a Tipalet cigarette without endangering their lives. Finally, it seems that you can never leave out sexuality. The thought of any woman being hypnotized under the control of a man, makes any guy want to buy it. It’s cool, it’s manly, it’s sexual, and it sells.
In conclusion, being a prior smoker for many years, I would have to say this ad would sell to many “smokers of America”. Endorsing a product that would want people to try and see if they would like it. The purpose of the ad is not for them to fall in love with the product, but to give it a chance.
Best Answer - Chosen by Voters
in the very first paragraph, where it says "The company Meriel introduced a new brand of cigarettes..." should be the starting of a new paragraph. And if you are thinking, "well that would leave only only sentence for the first paragraph", think of it this way; the preamble of the constitution was the opening paragraph to the constitution, right? Well, that was only one sentence and it has played a very important role in the USA. I don't know if you are living in the USA... but it is true.
~*Tear*~
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